At a glance
What each channel takes and what you have to decide before it posts.
| Detail | TikTok | YouTube Shorts | Facebook Pages | Google Business Profile | Threads | |||
|---|---|---|---|---|---|---|---|---|
| Videos | Reels, Stories | Yes | Shorts and longer | Videos, Reels, Stories | Video Pins | No | One per post | One per post |
| Photos | Up to 20 in a carousel | Up to 35 in a carousel | No | Up to 10 | 1, or 2 to 5 | One | Up to 20 | Up to 20 |
| Text only | No | No | No | Yes, with link preview | No | Yes | Yes, links and documents | Yes, with link cards |
| Account | Professional account | Any | Any channel | Pages only | Any, with a board | Verified location | Profile; Pages pending | Threads profile |
| Required choices | None | Who can watch | Title, visibility, made for kids | None | Board | Post type | None | None |
On every channel: videos as MP4 or MOV up to 1 GB and 10 minutes, photos as JPEG, PNG or WebP up to 8 MB. Caption limits differ per network and are counted as you type.
Instagram, every format
Reels, photos, carousels and Stories from a Professional account, with collaborators, Trial Reels and a first comment, published at the minute you picked.
Account
A Professional account (Creator or Business). No business portfolio needed.
Options
Share to feed · Cover frame · Collaborators · Trial Reels · First comment · Remind me
TikTok, by TikTok’s rules
TikTok’s own posting flow, kept intact: your creator name, who can watch with no default, interactions off until you allow them, the content disclosure, and one more check right before it posts.
Account
Any TikTok account.
Options
Posting as · Who can watch · Comments, duets, stitches · Commercial content · The creator re-check
Waiting for TikTok. See the TikTok page.
YouTube Shorts
Title, visibility and the made-for-kids answer YouTube requires, set once in the composer. Vertical or square videos up to 3 minutes count as Shorts; we warn you before one doesn’t.
Account
Any YouTube channel you can upload to.
Options
Title · Visibility · Made for kids · Shorts check
Google verification. See the YouTube Shorts page.
Facebook Pages
Videos, Reels, photos, text posts with a link preview and Stories, uploaded to the Pages you manage at the minute you picked.
Account
A Facebook Page you manage.
Options
Video title · Link · First comment · Pages only
Pinterest Pins
Photo, carousel and video Pins on the board you pick, with title, description, link and alt text.
Account
A Pinterest account with at least one board.
Options
Board · Title · Destination link · Alt text
Pinterest access. See the Pinterest page.
Google Business Profile
Updates, events and offers with a button and a photo, on each location you pick. Reviews land in Community, where you can reply.
Account
Owner or manager of a verified Business Profile.
Options
Post type · Button · Reviews
Google API access. See the Google Business Profile page.
LinkedIn posts
Text, photos, video, document carousels and links on your profile and your Company Pages, with an optional first comment.
Account
A LinkedIn member account. Company Pages need you to be a Page admin or content admin.
Options
Link · Document · First comment
LinkedIn access. See the LinkedIn page.
Threads posts
Text, photos, video and carousels on your Threads profile, with a topic, reply controls, follow-up posts and a first reply.
Account
A Threads profile (it signs in with your Instagram account).
Options
Topic · Who can reply · Thread · First reply
Threads access. See the Threads page.
One post, every channel
One caption, or one per channel, then each platform’s extras right below it.
Your next post, on every network. On time.
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