Scheduled for you
- Reels
- Photos and carousels
- Stories
- Collaborators and first comment
What account you need
A Professional account (Creator or Business). No Facebook Page, and nothing to set up in Meta Business.
- Instagram only lets apps publish for Professional accounts. A personal account has to be switched to Creator or Business first, in the Instagram app.
- You choose Continue with Instagram and sign in with the Instagram account itself. Accounts linked to a Facebook Page can also connect through that Page.
What you can post to Instagram
Checked when you upload and when you schedule, not after a post fails.
Reels
MP4 or MOV, up to 1 GB and 10 minutes. At least 3 seconds.
Photos
JPEG, PNG or WebP, up to 8 MB (stored as JPEG). Between 4:5 portrait and 1.91:1 landscape; anything outside is refused rather than cropped.
Carousels
Up to 20 photos and videos in one post; videos in a carousel run 3 to 60 seconds.
Stories
A photo, or a video of 3 to 60 seconds.
Caption
Up to 2,200 characters and at most 30 hashtags, counted as you type.
Instagram options in the composer
Below the shared caption, only the options this platform actually asks for.
- Share to feed
- Reels also appear in your profile grid. On unless you turn it off.
- Cover frame
- Scrub to the frame Instagram should use as the Reel’s thumbnail.
- Collaborators
- Invite up to 3 accounts. Once they accept, the post shows on their profiles too.
- Trial Reels
- Show a Reel to non-followers first; share it with followers yourself, or let Instagram do it if it performs well.
- First comment
- Posted under the post right after it goes live.
- Remind me
- Music, stickers and product tags can’t be added through Instagram’s API. Post in Remind me mode and add them yourself in the app.
Instagram specs
Limits reelport.io checks before a post to Instagram is scheduled.
| Reels | MP4 or MOV, up to 1 GB and 10 minutes. At least 3 seconds. |
|---|---|
| Photos | JPEG, PNG or WebP, up to 8 MB (stored as JPEG). Between 4:5 portrait and 1.91:1 landscape; anything outside is refused rather than cropped. |
| Carousels | Up to 20 photos and videos in one post; videos in a carousel run 3 to 60 seconds. |
| Stories | A photo, or a video of 3 to 60 seconds. |
| Caption | Up to 2,200 characters and at most 30 hashtags, counted as you type. |
| Account | A Professional account (Creator or Business). No Facebook Page, and nothing to set up in Meta Business. |
| Options | Share to feed · Cover frame · Collaborators · Trial Reels · First comment · Remind me |
Plan, measure and answer on Instagram
Publishing is the start. The rest of reelport.io works on this channel too.
- Scheduling and best times Time slots per Instagram channel, a queue that fills the next free one, and best times from your own insights.
- Insights Views, reach, likes, comments, shares, saves, in reports with CSV and PDF export.
- Inbox Instagram comments in Community, with saved replies and AI suggestions.
- DM automation Comment-to-DM, keyword replies and a shared response desk with Chat.
How connecting works
You sign in on the platform’s own page. reelport.io never sees your password, and its stored logins are encrypted.
- 01
In Channels, choose Instagram. Meta’s sign-in opens.
- 02
Choose Continue with Instagram and sign in with your Instagram account. No Facebook Page needed.
- 03
Pick the business portfolio Instagram shows for the account (every Professional account already has one), then tick the account.
- 04
Each account you shared shows up as its own channel. If none appear, check the account is set to Creator or Business.
Instagram questions
Which Instagram account do I need?
A Professional account (Creator or Business). You connect it with Continue with Instagram, signing in with the Instagram account itself and picking the business portfolio Instagram already made for it; no Facebook Page is needed.
Can I schedule Instagram Stories and carousels?
Yes: Reels, photos, carousels of up to 20 photos and videos, and Stories. Stickers, music and product tags cannot be set through Instagram’s API, so reelport.io can remind you to add them in the app.
Does reelport.io support collaborators and Trial Reels?
Yes. Invite up to three collaborators per post, share a Reel as a Trial Reel, add a first comment and pick the cover frame.
Can I answer Instagram comments in reelport.io?
Yes. Instagram comments land in Community, the inbox, with saved replies and optional AI reply suggestions.
Can reelport.io pick the best time to post on Instagram?
Yes. Give the channel a posting schedule of time slots, and once insights come in reelport.io suggests the times your Instagram audience responds best. Posts go out from servers in the EU, with retries after 1, 5 and 15 minutes.
Other channels
Your next post to Instagram, on time.
Private beta: join the waitlist, invited accounts start on the Free plan. Hosted in the EU.
Join the waitlist